Education in Ireland

How Platty Increased Ireland's Visibility as an Educational Destination for Brazilians!

9,000,000

Accounts Reached on Social Networks

#22,000,000

Accounts Reached on Social Networks

Virtual & In-person EventsDigital Strategy & MarketingPaid Campaigns & Social Ads

Project
Summary

Education in Ireland, managed by Enterprise Ireland, faced the challenge of increasing Ireland's visibility as a destination for higher education and English courses among Brazilians. Platty was hired to help raise awareness and recall of the country among Brazilian students. In less than a year, Platty implemented a comprehensive social media and event strategy, achieving impressive results.

SEO Strategy, Google Search and Content development

Student Recruitment Strategy

Digital Strategy & Marketing

Marketing Campaign

Paid Campaigns & Social Ads

Project & Industry
Challenges

Ireland wanted to stand out in the Brazilian study abroad market, focusing on increasing demand for undergraduate, graduate, and higher education courses, as well as promoting English courses. The main challenge was to increase awareness and recall of the country among Brazilians when deciding where to study.

Our objectives

Platty developed and implemented a comprehensive marketing and engagement strategy that included:

Facebook, Instagram, LinkedIn, TikTok

In-person events & Lives on Instagram

A representative person in Brazil to promote the Education in Ireland

Educational mission (representatives from Irish institutions came to Brazil)

Increase market share via development with study abroad agencies

B2B market development, agency engagement and training

what were our processes and methods?

Digital Marketing

Social media management with a regular posting schedule in Facebook, Instagram, LinkedIn and TikTok;
Curation of content specific to the Brazilian audience and a full communication strategy focused in the local market.

Digital Marketing 2

Social media management with a regular posting schedule in Facebook, Instagram, LinkedIn and TikTok;
Curation of content specific to the Brazilian audience and a full communication strategy focused in the local market.

Digital Marketing 3

Social media management with a regular posting schedule in Facebook, Instagram, LinkedIn and TikTok;
Curation of content specific to the Brazilian audience and a full communication strategy focused in the local market.

Digital Marketing

Social media management with a regular posting schedule in Facebook, Instagram, LinkedIn and TikTok;
Curation of content specific to the Brazilian audience and a full communication strategy focused in the local market.

Digital Marketing 2

Social media management with a regular posting schedule in Facebook, Instagram, LinkedIn and TikTok;
Curation of content specific to the Brazilian audience and a full communication strategy focused in the local market.

Digital Marketing 3

Social media management with a regular posting schedule in Facebook, Instagram, LinkedIn and TikTok;
Curation of content specific to the Brazilian audience and a full communication strategy focused in the local market.

The results were impressive in less than a year:

The partnership between Platty and Education in Ireland demonstrates the power of digital marketing strategies and in-person events to increase visibility and recall of a brand in international markets. The project is ongoing, and Education in Ireland has renewed its collaboration with Platty to further enhance its success.

9 mi

Accounts Reached on Social Networks

22 mi

Impressions genereted on Social Networks

2 mi

Engagements on social Networks

300

Agents and Influencers in the study abroad sector contacted

Marketing solutions

Tech solutions

Marketing solutions

Tech solutions

Education in Ireland

How Platty Increased Ireland's Visibility as an Educational Destination for Brazilians!

9,000,000

Accounts Reached on Social Networks

#22,000,000

Accounts Reached on Social Networks

Project Summary

SEO Strategy, Google Search and Content development

Student Recruitment Strategy

Digital Strategy & Marketing

Marketing Campaign

Paid Campaigns & Social Ads

Project & Industry Challenges

Our objectives

Platty developed and implemented a comprehensive marketing and engagement strategy that included:

what were our processes and methods?

Digital Marketing

Digital Marketing 2

Digital Marketing 3

The results were impressive in less than a year:

9 mi

22 mi

2 mi

300

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6.7

/ Average ROAS across our 100+ Global Clients on SEO, PPC & Social

@2024 Platty

Project
Summary

Project & Industry
Challenges

Ready to speak with a marketing
expert? Give us a ring

/ Average ROAS
across our 100+ Global Clients on
SEO, PPC & Social