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Success Case

How Platty Increased Japan's Visibility as an Educational Destination for Brazilians and Latin Americans

Study in Japan

204K website visits, 100K Instagram reach, 47K new followers

Accounts Reached on Social Networks

#95% of universities are interested in joining future events promoted by FIEJ

Accounts Reached on Social Networks

Project
Summary

Study in Japan, a Japanese government agency, aimed to increase Japan's visibility as a destination for higher education among Brazilians and Latin Americans. Platty was hired to develop a comprehensive strategy, including creating a brand, organizing virtual fairs, and enhancing online presence. The project was renewed 4 times.

Virtual Education Fairs & Open Days

SEO Strategy, Google Search and Content development

Data Dashboards & Analytics

Virtual & In-person Events

Email Strategy & Campaigns

Digital Strategy & Marketing

Branding & Visual Identity

Marketing Campaign

UX/UI Design

Innovative Website & Mobile Solutions

Paid Campaigns & Social Ads

Project & Industry
Challenges

Many people are interested in studying in Japan, but there is little information available online. The main focus was to increase demand for undergraduate, graduate, and higher education courses.

  • High competition from other popular study abroad destinations.
  • Lack of information about studying in Japan available online.

Our objectives

  • Create a brand (FIEJ) to increase the number of Brazilians, Colombians, Chileans, Peruvians, and Argentines with access to information about studying in Japan.
  • Lack of information about studying in Japan available online.
  • Achieve a goal of 12,000 student registrations and 3,640 participants per fair.

Platty developed and implemented a comprehensive marketing and engagement strategy that included:

Website, Email Marketing, Facebook, Instagram, Discord, Telegram, YouTube
Virtual events such as lives and webinars, virtual fairs
Dashboard with all relevant data, including Social Media & Web Data, Tickets & Participants Data, Universities Data
Real Results

what were our processes and methods?

  • Branding from scratch, including name, logo, and visual identity

  • Social media management with regular posts and engagement strategies

  • Awareness campaigns on Meta (Facebook and Instagram)

  • Organization of online events and virtual fairs

  • Content curation and video campaigns to increase brand recognition

  • Event registration and participation strategies

  • Branding from scratch, including name, logo, and visual identity

  • Social media management with regular posts and engagement strategies

  • Awareness campaigns on Meta (Facebook and Instagram)

  • Organization of online events and virtual fairs

  • Content curation and video campaigns to increase brand recognition

  • Event registration and participation strategies

The results were impressive:

The partnership between Platty and Study in Japan demonstrates the power of digital marketing strategies and virtual events to increase visibility and recall of a brand in international markets. Study in Japan has renewed its collaboration with Platty 4 times.

260%+

more participants in virtual platform vs 1K goal (total of 2.6K participants)

100%

of users would suggest FIEJ to their friends

95%

of universities are interested in joining future events promoted by FIEJ

60%

of students said this event motivated them to start planning to study in Japan

88%

growth in social media following (47K total) compared to Oct 21

20%+

more registrations vs 12K goal (total 15.6K)

15.7K

registered participants, 2.6K+ total accesses, 9K booth visits

204K

website visits, 100K Instagram reach, 47K new followers

294K

minutes watched on YouTube (only in the last fair), 11.8K Telegram followers

Continued Success:

  • The project saw a high level of satisfaction, with more than 60% of students indicating the event prompted them to plan to study in Japan.

  • Increased quality of students participating in the virtual fair, with more informed and engaged participants.

Social Media Statistics:

  • 2.2K Facebook followers (Brazil account)

  • 19K Facebook followers (LATAM account)

  • 9.7K Instagram followers (Brazil account)

  • 13K Instagram followers (LATAM account)

  • 2.1K Discord followers

  • 3K Telegram followers (Brazil account)

  • 8.8K Telegram followers (LATAM account)

  • 3.2K YouTube followers (Brazil account)

  • 5.7K YouTube followers (LATAM account)

Webinars Views:

  • Brazil: Total of 4,130 views per webinar

  • LATAM: Total of 14,344 viewers per webinar

Website:

  • 204,000+ views

  • Google Search Engine 1st page

Ads Performance:

  • 7,882,499 impressions

  • 205,405 site page views

  • 71,150 unique users

Virtual Fair Environment:

  • Increased student quality and engagement, with a high level of satisfaction among participants.

Feedback from Universities:

  • Positive feedback from universities, noting increased visibility and engagement with prospective students.

  • Universities received more inquiries and applications post-events.

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across our 100+ Global Clients on
SEO, PPC & Social

Virtual Education Fairs & Open Days
SEO Strategy, Google Search and Content development
Student Recruitment Strategy
Data Dashboards & Analytics
Virtual & In-person Events
Leads Generation & Enrolments
Email Strategy & Campaigns
Digital Strategy & Marketing
Digital PR & Content
Branding & Visual Identity
Marketing Campaign
UX/UI Design
Innovative Website & Mobile Solutions
Paid Campaigns & Social Ads

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