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Branding from scratch, including name, logo, and visual identity.
Social media management with regular posts and engagement strategies.
Awareness campaigns on Meta (Facebook and Instagram).
Organization of online events and virtual fairs.
Content curation and video campaigns to increase brand recognition.
Event registration and participation strategies.
A dedicated Project Management system was used to keep stakeholders informed of planning for the main activities involved in the project.
Official WhatsApp groups were created for faster communication with all webinar participants and providers.
Email communication was maintained as a primary contact point.
Branding from scratch, including name, logo, and visual identity.
Social media management with regular posts and engagement strategies.
Awareness campaigns on Meta (Facebook and Instagram).
Organization of online events and virtual fairs.
Content curation and video campaigns to increase brand recognition.
Event registration and participation strategies.
A dedicated Project Management system was used to keep stakeholders informed of planning for the main activities involved in the project.
Official WhatsApp groups were created for faster communication with all webinar participants and providers.
Email communication was maintained as a primary contact point.
Brazil: 1,601 (+60% over goal)
LATAM: 1,835 (+83% over goal)
Brazil: 168 (10.5%)
LATAM: 347 (18.9%)
Brazil: 179 max goal, total 1,123 viewers (+447%)
LATAM: 218 max goal, total 1,436 viewers (+545%)
35,000+ views
First page on Google Search Engine
106.7%
More than 500 messages, questions, and comments sent during live sessions.
Over 5,000 impressions on YouTube, 1,000+ views, 50+ followers (last 30 days of project).
Over 60,000 accounts reached on Instagram, 500+ interactions, 100+ followers (last 30 days of project).
More than 700 messages, questions, and comments sent during live sessions.
Over 6,000 impressions on YouTube, 1,400+ views, 100+ followers (last 30 days of project).
Over 66,000 accounts reached on Instagram, 1,000+ interactions, 700+ followers (last 30 days of project).
Actions developed around the event resulted in high levels of engagement in webinars.
Approx. 500+ questions/comments in Brazil from May 17th to June 15th.
Approx. 700+ questions/comments in LATAM from May 25th to June 16th.
Digital Campaigns (Ads):
Google Ads, Social Media Ads (Instagram/Facebook Ads)
Influencers/Key industry experts
Partner Brands
Content (Articles, Videos, Webinars)
Weekly/Daily emails sent during the promotional period.
High Standards Digital Marketing:
Audience behavior analysis, A/B tests, copywriting, and creative artworks led to a high conversion rate of registrants.
