The Project
English Education Ireland (EEI) is the premier and longest-standing association of English Language Education providers in Ireland. Since its founding, it has represented schools across the country with a commitment to quality, assurance, and the promotion of Ireland as one of the world’s best destinations to learn English.
The rebrand was more than a design update; it was a strategic transformation.
The shift from Marketing English in Ireland (MEI) to English Education Ireland (EEI) aligned the organization’s name and image with its evolving purpose, transitioning from a cooperative marketing body to a national institution representing excellence in education.
The new identity reflects a broader mission that unites education, culture, and innovation under a modern and globally resonant brand.
The Objective
The shift from "Marketing English in Ireland" (MEI) to "English Education Ireland" better represents the organization’s full range of services. The new name is clear, concise, and adaptable, allowing for more flexibility in communication. It reflects EEI’s broader scope, enhancing brand recognition and effectively communicating its core mission.
Logo Concept: The logo reimagines the traditional Triskelion symbol in a contemporary style, maintaining its cultural significance while appealing to modern audiences. The new logo reflects the growth and evolution of EEI while staying connected to its Irish heritage, making it suitable for a global platform.
To modernize the identity of Marketing English in Ireland, a name deeply rooted in the 1960s, and reposition it as a forward-looking, global institution under the new name English Education Ireland (EEI).
The goal was clear: to evolve a legacy brand into a modern, dynamic, and culturally authentic symbol of Ireland’s leadership in English Language Education while preserving the essence of its heritage and trust.
The Project
In this project we created
Rebrand
Comprehensive overhaul of the brand’s visual identity while maintaining its core essence and global recognition.
Visual Identity
Creation of a modern, cohesive visual identity that reflects the values of English Education Ireland and resonates across diverse markets.
Brand Guidelines
Development of detailed brand guidelines to ensure consistency in design and communication across all touchpoints.
Graphic Design
Design of various visual elements, including the new logo, icons, and marketing materials, ensuring a balance between creativity and clarity.
Social Media Design
Creation of visually engaging content tailored for social media platforms, designed to boost audience interaction and brand awareness.
Web Design
Development of responsive and accessible web layouts that enhance the user experience while aligning with the new brand identity.
Key Outcomes
A New Name, A Clearer Purpose: The change from “Marketing” to “Education” repositioned EEI as a national authority in English language education, not just a promotional entity.
A Modernized Visual Identity: The new logo reimagines the traditional Triskelion symbol, a cornerstone of Irish heritage, now expressed in a clean, contemporary style fit for global recognition.
A Vibrant Brand System: A fresh color palette grounded in emerald green, Ireland’s natural hue, paired with bright, modern tones that symbolize innovation, energy, and growth.
Global Appeal, Local Soul: Every design element connects to Ireland’s landscapes, traditions, and cultural richness while remaining adaptable across modern digital and physical applications.
Legacy Preserved, Future Defined: The rebrand honors decades of excellence while positioning EEI for a new era of international collaboration and educational influence.
More Works
More Works
The Project
English Education Ireland (EEI) is the premier and longest-standing association of English Language Education providers in Ireland. Since its founding, it has represented schools across the country with a commitment to quality, assurance, and the promotion of Ireland as one of the world’s best destinations to learn English.
The rebrand was more than a design update; it was a strategic transformation.
The shift from Marketing English in Ireland (MEI) to English Education Ireland (EEI) aligned the organization’s name and image with its evolving purpose, transitioning from a cooperative marketing body to a national institution representing excellence in education.
The new identity reflects a broader mission that unites education, culture, and innovation under a modern and globally resonant brand.
The Objective
The shift from "Marketing English in Ireland" (MEI) to "English Education Ireland" better represents the organization’s full range of services. The new name is clear, concise, and adaptable, allowing for more flexibility in communication. It reflects EEI’s broader scope, enhancing brand recognition and effectively communicating its core mission.
Logo Concept: The logo reimagines the traditional Triskelion symbol in a contemporary style, maintaining its cultural significance while appealing to modern audiences. The new logo reflects the growth and evolution of EEI while staying connected to its Irish heritage, making it suitable for a global platform.
To modernize the identity of Marketing English in Ireland, a name deeply rooted in the 1960s, and reposition it as a forward-looking, global institution under the new name English Education Ireland (EEI).
The goal was clear: to evolve a legacy brand into a modern, dynamic, and culturally authentic symbol of Ireland’s leadership in English Language Education while preserving the essence of its heritage and trust.
The Project
In this project we created
Rebrand
Comprehensive overhaul of the brand’s visual identity while maintaining its core essence and global recognition.
Visual Identity
Creation of a modern, cohesive visual identity that reflects the values of English Education Ireland and resonates across diverse markets.
Brand Guidelines
Development of detailed brand guidelines to ensure consistency in design and communication across all touchpoints.
Graphic Design
Design of various visual elements, including the new logo, icons, and marketing materials, ensuring a balance between creativity and clarity.
Social Media Design
Creation of visually engaging content tailored for social media platforms, designed to boost audience interaction and brand awareness.
Web Design
Development of responsive and accessible web layouts that enhance the user experience while aligning with the new brand identity.
Key Outcomes
A New Name, A Clearer Purpose: The change from “Marketing” to “Education” repositioned EEI as a national authority in English language education, not just a promotional entity.
A Modernized Visual Identity: The new logo reimagines the traditional Triskelion symbol, a cornerstone of Irish heritage, now expressed in a clean, contemporary style fit for global recognition.
A Vibrant Brand System: A fresh color palette grounded in emerald green, Ireland’s natural hue, paired with bright, modern tones that symbolize innovation, energy, and growth.
Global Appeal, Local Soul: Every design element connects to Ireland’s landscapes, traditions, and cultural richness while remaining adaptable across modern digital and physical applications.
Legacy Preserved, Future Defined: The rebrand honors decades of excellence while positioning EEI for a new era of international collaboration and educational influence.
More Works
The Project
English Education Ireland (EEI) is the premier and longest-standing association of English Language Education providers in Ireland. Since its founding, it has represented schools across the country with a commitment to quality, assurance, and the promotion of Ireland as one of the world’s best destinations to learn English.
The rebrand was more than a design update; it was a strategic transformation.
The shift from Marketing English in Ireland (MEI) to English Education Ireland (EEI) aligned the organization’s name and image with its evolving purpose, transitioning from a cooperative marketing body to a national institution representing excellence in education.
The new identity reflects a broader mission that unites education, culture, and innovation under a modern and globally resonant brand.
The Objective
The shift from "Marketing English in Ireland" (MEI) to "English Education Ireland" better represents the organization’s full range of services. The new name is clear, concise, and adaptable, allowing for more flexibility in communication. It reflects EEI’s broader scope, enhancing brand recognition and effectively communicating its core mission.
Logo Concept: The logo reimagines the traditional Triskelion symbol in a contemporary style, maintaining its cultural significance while appealing to modern audiences. The new logo reflects the growth and evolution of EEI while staying connected to its Irish heritage, making it suitable for a global platform.
To modernize the identity of Marketing English in Ireland, a name deeply rooted in the 1960s, and reposition it as a forward-looking, global institution under the new name English Education Ireland (EEI).
The goal was clear: to evolve a legacy brand into a modern, dynamic, and culturally authentic symbol of Ireland’s leadership in English Language Education while preserving the essence of its heritage and trust.
The Project
In this project we created
Rebrand
Comprehensive overhaul of the brand’s visual identity while maintaining its core essence and global recognition.
Visual Identity
Creation of a modern, cohesive visual identity that reflects the values of English Education Ireland and resonates across diverse markets.
Brand Guidelines
Development of detailed brand guidelines to ensure consistency in design and communication across all touchpoints.
Graphic Design
Design of various visual elements, including the new logo, icons, and marketing materials, ensuring a balance between creativity and clarity.
Social Media Design
Creation of visually engaging content tailored for social media platforms, designed to boost audience interaction and brand awareness.
Web Design
Development of responsive and accessible web layouts that enhance the user experience while aligning with the new brand identity.
Key Outcomes
A New Name, A Clearer Purpose: The change from “Marketing” to “Education” repositioned EEI as a national authority in English language education, not just a promotional entity.
A Modernized Visual Identity: The new logo reimagines the traditional Triskelion symbol, a cornerstone of Irish heritage, now expressed in a clean, contemporary style fit for global recognition.
A Vibrant Brand System: A fresh color palette grounded in emerald green, Ireland’s natural hue, paired with bright, modern tones that symbolize innovation, energy, and growth.
Global Appeal, Local Soul: Every design element connects to Ireland’s landscapes, traditions, and cultural richness while remaining adaptable across modern digital and physical applications.
Legacy Preserved, Future Defined: The rebrand honors decades of excellence while positioning EEI for a new era of international collaboration and educational influence.
More Works