The Objective
Our mission was to lead the transformation of Carrega+ into Moovin, a new OOH brand ready to move, evolve, and redefine how advertisers connect with people in motion.
The objective was to create a brand that reflects urban energy, innovation, and constant evolution, while building the foundations for Moovin to become Brazil’s leading OOH omnichannel platform.
The challenge was to translate all the values, credibility, and ambition of a fast-growing company into a modern identity that feels vibrant, human, and alive, a brand built to move with the city.
The Project
Moovin operates in the Out-of-Home (OOH) advertising industry, focused on urban mobility and digital signage. The brand is expanding its footprint through proprietary digital screens and special OOH formats across Brazil’s main capitals and metropolitan regions.
In a market that is evolving fast, the biggest challenge was to strengthen Moovin’s position as a national reference in omnichannel OOH, elevating the perception of the format and generating organic demand from advertisers through innovation and credibility.
Moovin was born to be more than an advertising company.
It is a movement, a platform connecting brands and people through screens, vehicles, terminals, and urban spaces.
Young, bold, and 100% Brazilian, Moovin transforms public environments into premium communication channels that blend branding and performance.
In this project we created
How we did it?
Rebrand
We designed the full brand transformation from Carrega+ to Moovin, capturing the essence of motion, modernity, and urban life.
Renaming
The name Moovin embodies fluidity, evolution, and dynamism, a name that moves, just like the brand and the cities it lives in.
Visual Identity
A vibrant identity system inspired by the rhythm of urban life. Shades of green express the vitality of the streets, the freshness of growth, and the pulse of movement.
Website
A responsive and dynamic website built to showcase Moovin’s new positioning, focusing on innovation, reach, and impact.
SEO Strategy
Optimized digital structure to strengthen visibility, authority, and ranking, positioning Moovin as a leading OOH media reference.
Campaigns
Creative campaigns that launched and amplified the rebrand, uniting performance with emotion to mark the brand’s new phase in the market.
Key Outcomes
The transformation from Carrega+ to Moovin marked the birth of a new era in Brazilian OOH media.It is a brand that lives where people move, in cities, on screens, in everyday moments.
Moovin stands as a symbol of evolution, creativity, and connectivity, ready to lead the future of urban media. More than a name change, this is a story of momentum, a brand that keeps moving forward, just like the world it represents.
A Stronger National Identity
Carrega+ became Moovin, a brand ready to move at the speed of the city and the market.
A Modern, Urban Look
The new visual identity is bold and vibrant, created for outdoor visibility and digital performance.
Clear Positioning
Moovin established itself as a modern, data-oriented OOH platform, focused on delivering measurable results and exceptional service.
Consistent Brand System
The new design language unites all communication touchpoints, from screens to social media, ensuring cohesion and recognition.
Cultural Relevance
A brand that celebrates mobility, creativity, and urban life — always close to people, always in motion.
More Works
More Works
The Objective
Our mission was to lead the transformation of Carrega+ into Moovin, a new OOH brand ready to move, evolve, and redefine how advertisers connect with people in motion.
The objective was to create a brand that reflects urban energy, innovation, and constant evolution, while building the foundations for Moovin to become Brazil’s leading OOH omnichannel platform.
The challenge was to translate all the values, credibility, and ambition of a fast-growing company into a modern identity that feels vibrant, human, and alive, a brand built to move with the city.
The Project
Moovin operates in the Out-of-Home (OOH) advertising industry, focused on urban mobility and digital signage. The brand is expanding its footprint through proprietary digital screens and special OOH formats across Brazil’s main capitals and metropolitan regions.
In a market that is evolving fast, the biggest challenge was to strengthen Moovin’s position as a national reference in omnichannel OOH, elevating the perception of the format and generating organic demand from advertisers through innovation and credibility.
Moovin was born to be more than an advertising company.
It is a movement, a platform connecting brands and people through screens, vehicles, terminals, and urban spaces.
Young, bold, and 100% Brazilian, Moovin transforms public environments into premium communication channels that blend branding and performance.
In this project we created
How we did it?
Rebrand
We designed the full brand transformation from Carrega+ to Moovin, capturing the essence of motion, modernity, and urban life.
Renaming
The name Moovin embodies fluidity, evolution, and dynamism, a name that moves, just like the brand and the cities it lives in.
Visual Identity
A vibrant identity system inspired by the rhythm of urban life. Shades of green express the vitality of the streets, the freshness of growth, and the pulse of movement.
Website
A responsive and dynamic website built to showcase Moovin’s new positioning, focusing on innovation, reach, and impact.
SEO Strategy
Optimized digital structure to strengthen visibility, authority, and ranking, positioning Moovin as a leading OOH media reference.
Campaigns
Creative campaigns that launched and amplified the rebrand, uniting performance with emotion to mark the brand’s new phase in the market.
Key Outcomes
The transformation from Carrega+ to Moovin marked the birth of a new era in Brazilian OOH media.It is a brand that lives where people move, in cities, on screens, in everyday moments.
Moovin stands as a symbol of evolution, creativity, and connectivity, ready to lead the future of urban media. More than a name change, this is a story of momentum, a brand that keeps moving forward, just like the world it represents.
A Stronger National Identity
Carrega+ became Moovin, a brand ready to move at the speed of the city and the market.
A Modern, Urban Look
The new visual identity is bold and vibrant, created for outdoor visibility and digital performance.
Clear Positioning
Moovin established itself as a modern, data-oriented OOH platform, focused on delivering measurable results and exceptional service.
Consistent Brand System
The new design language unites all communication touchpoints, from screens to social media, ensuring cohesion and recognition.
Cultural Relevance
A brand that celebrates mobility, creativity, and urban life — always close to people, always in motion.
More Works
The Objective
Our mission was to lead the transformation of Carrega+ into Moovin, a new OOH brand ready to move, evolve, and redefine how advertisers connect with people in motion.
The objective was to create a brand that reflects urban energy, innovation, and constant evolution, while building the foundations for Moovin to become Brazil’s leading OOH omnichannel platform.
The challenge was to translate all the values, credibility, and ambition of a fast-growing company into a modern identity that feels vibrant, human, and alive, a brand built to move with the city.
The Project
Moovin operates in the Out-of-Home (OOH) advertising industry, focused on urban mobility and digital signage. The brand is expanding its footprint through proprietary digital screens and special OOH formats across Brazil’s main capitals and metropolitan regions.
In a market that is evolving fast, the biggest challenge was to strengthen Moovin’s position as a national reference in omnichannel OOH, elevating the perception of the format and generating organic demand from advertisers through innovation and credibility.
Moovin was born to be more than an advertising company.
It is a movement, a platform connecting brands and people through screens, vehicles, terminals, and urban spaces.
Young, bold, and 100% Brazilian, Moovin transforms public environments into premium communication channels that blend branding and performance.
In this project we created
How we did it?
Rebrand
We designed the full brand transformation from Carrega+ to Moovin, capturing the essence of motion, modernity, and urban life.
Renaming
The name Moovin embodies fluidity, evolution, and dynamism, a name that moves, just like the brand and the cities it lives in.
Visual Identity
A vibrant identity system inspired by the rhythm of urban life. Shades of green express the vitality of the streets, the freshness of growth, and the pulse of movement.
Website
A responsive and dynamic website built to showcase Moovin’s new positioning, focusing on innovation, reach, and impact.
SEO Strategy
Optimized digital structure to strengthen visibility, authority, and ranking, positioning Moovin as a leading OOH media reference.
Campaigns
Creative campaigns that launched and amplified the rebrand, uniting performance with emotion to mark the brand’s new phase in the market.
Key Outcomes
The transformation from Carrega+ to Moovin marked the birth of a new era in Brazilian OOH media.It is a brand that lives where people move, in cities, on screens, in everyday moments.
Moovin stands as a symbol of evolution, creativity, and connectivity, ready to lead the future of urban media. More than a name change, this is a story of momentum, a brand that keeps moving forward, just like the world it represents.
A Stronger National Identity
Carrega+ became Moovin, a brand ready to move at the speed of the city and the market.
A Modern, Urban Look
The new visual identity is bold and vibrant, created for outdoor visibility and digital performance.
Clear Positioning
Moovin established itself as a modern, data-oriented OOH platform, focused on delivering measurable results and exceptional service.
Consistent Brand System
The new design language unites all communication touchpoints, from screens to social media, ensuring cohesion and recognition.
Cultural Relevance
A brand that celebrates mobility, creativity, and urban life — always close to people, always in motion.
More Works