The University of Akron partnered with Platty to grow its presence in Vietnam and Indonesia, two markets where many prospective students had limited familiarity with the institution.

The brief went beyond awareness. Buying attention was only the beginning; the real opportunity was to connect everything that came after it, from the first impression to a qualified conversation with the university.

The result was a multichannel recruitment ecosystem combining localised creative, Meta and Google advertising, PR, a dedicated Southeast Asia microsite, an online student community, email nurture and Avexa, Platty's AI voice and messaging agent.