Do I need a local, in-language SEO strategy?

Will this actually generate new enrollments?

Local SEO is a strategy that focuses on optimizing and promoting a website in the local language in order

to rank highly for search results. It is also an excellent way for international businesses to drive traffic from

their target audience and increase conversions. 

There are two main advantages in this in-language strategy:

1) It helps generate new enrollments for institutions as people can find information in their native

language easily.

2) It helps to grow your business as it makes you more accessible and understandable to your target

audience.

As you can see, SEO strategy is really important, especially these days where the Covid pandemic has

changed the way people search what they need and has increased online presence to searche for products and

services. 

Local SEO is one of the most cost-effective ways to market your institution in this new era of digital

marketing and post pandemic. It helps you get to a specific locality or region or to increase visibility in a key

audience within a short period of time. Besides, it is a way to gear towards the geographical area that

an institution is in. Also, it has a lot of benefits for your institution such as:  help you get more potential

students, have more visibility and better rankings on search engines.

Local SEO will also increase your web traffic and lead to higher conversion rates. Remember, your potential students, for sure, are

nearby your institution.

Moreover, in the long run, if an institution decides to establish a long-term presence in a country, it will be

more beneficial. Local and in-language SEO will help to increase brand awareness, recognition and 

benefits as building customer loyalty and brand. Although, SEO takes time to work effectively, it usually

has the best long-term ROI because of its ability to generate traffic over time.

Now that you know this, then the new question is: Which is the best investment SEO or paid search

advertising?

It is a tough question to answer. There is a debate between whether or not paid ads work better than SEO.

Nevertheless, SEO helps you rank higher in organic search results, which can lead to more traffic, leads

and conversions. It is also the best way to increase your website’s visibility on search engine results pages. 

Paid search advertising can provide an immediate return on investment if it is done correctly; but it can

also be expensive and inefficient when it is not executed properly. Also, paid ads are a short-term

investment. You can see the results of your work immediately, but if you stop paying for ads, then your

rankings will drop and you will have to start all over again.

In this regard, both have their pros and cons; however, one thing that is certain is that they both work well

together and help each other reach success. 

Anyway, if you are asking yourself: Do I need a local, in-language SEO strategy? The answer is yes.  The

power of SEO cannot be ignored, as it is a powerful way to get traffic to your website, even more if it is

with a local and in-language SEO strategy, then you will be ready to generate new enrollments.