BRACCA is an independent, non-profit association duly registered under Brazilian law.
Challenge
BRACCA, the Brazilian College Counseling Association, needed to establish its complete digital presence from the ground up. The primary challenge was the timeline: we had only two weeks to design and develop the website before the association’s official launch event in São Paulo, where its new brand, mission, founders, and executive board would be presented publicly.
Beyond meeting the deadline, the website needed to position BRACCA as a credible and forward-thinking organization. As an independent nonprofit association representing renowned professionals in international education, BRACCA supports counselors and educators who help students make informed decisions about their academic paths, future careers, and lives.
Our goal was to move the organization away from the traditional, institutional appearance commonly associated with professional associations and create a more premium, modern, accessible, and user-friendly digital experience.
We began by translating BRACCA’s new positioning into a clear digital strategy. The website architecture was structured to introduce the association, explain its values and governance, present its founders and executive board, communicate membership benefits, and provide access to events and professional resources.
To support BRACCA beyond the initial website launch, we created a complete and scalable design system that translated the new brand into a consistent digital language.
The system included typography, color application, interface components, buttons, navigation patterns, cards, content structures, imagery guidelines, responsive behaviours, and reusable layouts. These elements created consistency throughout the website while making future pages and platform features easier to design and develop.
The visual system was also created to extend beyond the website. Its components and graphic principles can be applied across social media, event communications, presentations, digital campaigns, and educational materials, supporting BRACCA’s ambition to build a strong and recognizable online presence.
This scalable foundation allows the association to communicate with different audiences while maintaining a cohesive, premium, and professional identity across every touchpoint.
Results
The project was delivered successfully within an exceptionally compressed timeline and was met with an extremely positive response during BRACCA’s official presentation.
The new website gave the association a digital presence that reflects the credibility of its board and members while introducing a more contemporary, welcoming, and accessible experience. It now provides a central destination for understanding BRACCA’s mission, exploring membership opportunities, discovering events, and accessing professional resources.
More importantly, the success of the initial project opened the door to a second phase of the partnership. In this next stage, we will expand the existing membership experience into a significantly more robust digital platform, designed to centralize BRACCA’s resources, professional development activities, events, member services, and operational needs.
What began as a two-week website project has become the foundation for BRACCA’s long-term digital ecosystem.
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