Enough signal to decide.

Case studies, guides and trends from the Platty team on recruiting students, building websites that enrol, and showing up in AI search.

How Talogy turned USD 50K of ad spend into USD 450K in sales opportunities in three months

An 8x return on US paid media, a marketing team that can finally prove it, and the USD 125K lead that almost got credited to direct traffic.

Juliano Calixto26 Oct 20266 min read

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Case Studies
How Cape Breton University turned CAD 13.1K into 1,935 student leads across Latin America
Three countries, six program families, a two engine Meta model, and the discovery that STEM was the demand signal all along. Blended cost per lead: CAD 6.79. Cost per sales ready lead: CAD 29.
Juliano Calixto25 Oct 20264 min read
Case Studies
How Minerva Virtual Academy turned GBP 10.8K into 125 scheduled calls across five new markets
A British online school entering markets where online education is still a new idea, a three engine funnel, and the proof that leads were never the point: 389 leads, 125 booked calls, 3 enrollments in 14 weeks.
Juliano Calixto24 Oct 20264 min read
Case Studies
How St. Lawrence College turned enrollment marketing into a compounding system
Eighteen million impressions across Google and Meta, 4,013 social leads at under nine dollars each, a creative discovery pulled from the ad data, and a media mix that now stretches into out of home.
Juliano Calixto23 Oct 20264 min read
Case Studies
How the University of Akron traced real applications back to a USD 24 a day campaign
Two markets where standard playbooks break, an AI voice assistant engineered per country, and a name by name match between leads and actual applications.
Juliano Calixto22 Oct 20264 min read
Case Studies
How LanguageBird uncovered USD 30K in paid search revenue its reports could not see
An account graded 47 out of 100, leads worth zero in every report, a client reported ROAS of 4x, and the 4.7 month number that changed how the school reads its own marketing.
Juliano Calixto21 Oct 20264 min read
Case Studies
How The Accounting Academy generates leads at USD 21 while Google guards the brand
Two channels with opposite jobs: a Meta engine that produced 396 leads at USD 21.41 each, and a search account so tight its 7.4% CTR does the defending. Small budget, zero tourists.
Juliano Calixto20 Oct 20264 min read
Case Studies
How LanguageBird turned a rebrand into a website that enrolls
The ESL versus ESOL decision that could have cost them their traffic, 171 pages rebuilt, and a funnel that hit year on year parity two months ahead of forecast.
Juliano Calixto12 Aug 20266 min read
Trends
How students choose a language school in 2026
The shortlist now gets built before anyone visits your website, and half the decisions happen in places you have no analytics for. Here's the journey as it actually runs, and what each step demands from your site.
Juliano Calixto12 Aug 20267 min read
Guides
How to fix the course page that loses students
Your homepage gets the credit. Your course pages do the work, and most of them are quietly losing people at six predictable places. Here's the audit, in order.
Juliano Calixto12 Aug 20266 min read
Guides
How to stop losing the inquiries your website already gets
Before you spend anything on more traffic, look at what happens in the hour after someone fills in your form. In most schools, the answer is nothing, and the research says that hour is where the decision gets made.
Juliano Calixto12 Aug 20267 min read
Case Studies
Jantar, IH Split: when a website serves two audiences
A Croatian school teaching six foreign languages to locals and Croatian to foreigners, on one domain. The architecture question that decides whether both audiences find what they came for.
Juliano Calixto12 Aug 20266 min read

We're here to make you grow.

Feel free to reach out to us through your preferred method of contact. We are eager to connect with you and explore how our digital marketing team can contribute to your success.

Enough signal to decide.

How Talogy turned USD 50K of ad spend into USD 450K in sales opportunities in three months

How Cape Breton University turned CAD 13.1K into 1,935 student leads across Latin America

How Minerva Virtual Academy turned GBP 10.8K into 125 scheduled calls across five new markets

How St. Lawrence College turned enrollment marketing into a compounding system

How the University of Akron traced real applications back to a USD 24 a day campaign

How LanguageBird uncovered USD 30K in paid search revenue its reports could not see

How The Accounting Academy generates leads at USD 21 while Google guards the brand

How LanguageBird turned a rebrand into a website that enrolls

How students choose a language school in 2026

How to fix the course page that loses students

How to stop losing the inquiries your website already gets

Jantar, IH Split: when a website serves two audiences

We're here to make you grow.